Today we live in a disruptive digital wave that will affect society globally as well as leisure, entertainment & sport. The combination of Analogue and Digital spaces in Active Living helps to build new ecosystems. New Technologies in this environments promote innovative and immersive experiences, experiences that define new concepts of interactions with the implication of the society to face its current goals. As a result new types of sports are emerging; interactive surf, 3x3 basket, Big air, beach sports, urban sports and also new electronic sports.
We must find synergies, balances in both digital and analogical environments, bridges to facilitate the proper use of this renewed mixed spaces. Its values and principles, such as the values and principles of traditional sports, should be reviewed and put to good use in the electronic competition to promote a healthy sports technology culture.
®2020 a MAB Consulting & ADL Research Lab Project